Posted on 9th June 2023
Sorghum, commonly known as Jowar, has transformed from a traditional Indian grain into a promising opportunity for global trade. Once limited to local diets, it is now becoming a preferred choice in countries demanding gluten-free, high-fibre, and climate-resilient crops.
As global food systems shift toward healthier grains, sorghum is gaining attention for its nutritional value, affordability, and adaptability to harsh climates. This rising demand is positioning India as a key supplier in the international market.
From flour and flakes to livestock feed and biofuel, sorghum’s versatile applications make it one of the most export-friendly millets today.
Let’s explore why sorghum is becoming a high-potential export crop and how India can benefit from its growing global popularity.
Sorghum ranks among the top crops preferred for sustainable agriculture. It grows well in drought-prone areas, requires fewer resources, and offers high nutritional value—making it a reliable grain for countries dealing with climate challenges.
Markets such as the USA, Japan, South Korea, Europe, and the Middle East are increasingly importing sorghum for human consumption, animal feed, and industrial use.
With the UN promoting millets globally, demand for Indian sorghum varieties like Maldandi, CSV, and hybrid Jowar has increased significantly. This shift is creating new export possibilities for Indian farmers and traders.
• High demand for gluten-free grains • Great alternative to wheat and corn • Ideal for processed food and beverages • Cost-effective source of livestock feed • Increasing use in biofuel and ethanol industries
These combined factors make sorghum a stable and profitable export commodity for India.
Sorghum is rapidly becoming one of India’s most promising export crops. With its rising global demand, nutritional strength, and resilience to climate change, it offers exceptional opportunities for exporters.
By maintaining quality standards, adopting modern packaging, and targeting high-demand regions, Indian exporters can significantly increase their reach and profitability.
As the world turns toward sustainable and healthy grains, sorghum stands out as a truly high-potential export product—offering growth not just to Indian trade, but also to farmers across the nation.
Jowar is not just a grain—it is India’s powerful opportunity in global agriculture.