Posted on 11th January 2025
Indian sweets have a legacy that stretches across centuries. From gulab jamun and rasgulla to barfi, peda and halwa — the world is now embracing these delicacies like never before. With rising global demand, India’s sweets export industry is experiencing rapid growth in international markets. This article explores the popularity, global demand, and export potential of traditional Indian sweets in 2025.
The unique blend of milk, ghee, sugar, nuts and traditional preparation methods makes Indian sweets irresistible globally. Festivals like Diwali, Holi and Raksha Bandhan have gained international recognition, increasing demand for authentic Indian mithai in foreign markets.
NRIs (Non-Resident Indians) and Indian restaurants overseas play a huge role in spreading the love for traditional mithai, further boosting export opportunities.
Some of the most exported Indian sweets include:
• Gulab Jamun mix and ready-made tins
• Rasgulla (especially from West Bengal)
• Kaju Katli and Badam Katli
• Soan Papdi
• Ladoo varieties (motichoor, besan, boondi)
• Peda and Barfi (packaged)
These products are widely shipped to USA, Canada, UAE, UK, Australia, Singapore, and Europe.
India’s sweets export is rising with innovations like vacuum packaging, extended shelf-life products, sugar-free sweets, and ready-to-eat tins. Exporters are now able to meet international food safety standards such as FSSAI, HACCP, and ISO certifications.
The global Indian sweet market is expected to grow significantly in 2025 due to increased demand for authentic mithai in the international gifting and restaurant sector.
With growing Indian diaspora communities and rising love for Indian cuisine globally, the future of Indian sweets export is extremely promising. Better branding, modern packaging, online B2B platforms, and improved logistics are making it easier for exporters to reach customers worldwide.
As global trends shift toward premium ethnic food and gifting, Indian mithai is set to become a major export category.